Select Page

A CRO Pro for Your Subscription Business Who Specializes in Persuasive Copy

About Jen Havice


Expert Level

Special Skills

A/B Testing, UX Copy, Web / Landing Page



Ideal For


Need help converting prospects into leads and leads into customers? Or are you struggling to reduce churn and keep those hard-won customers coming back for more?

If so, I can help.

I work with B2B and B2C online subscription businesses to:

  • Determine exactly who their target audiences are and what messages they need to hear at each point during the customer journey
  • Define their product positioning and clarify their value propositions
  • Assess their acquisition and retention funnels for conversion killing copy, UX, and design
  • Provide sales copy designed to delight, engage, and convert

… and learn how to better understand what makes their customers tick.

The end result? … higher CTRs, better lead quality, increased trial to paid conversions, and more customers remaining happy subscribers.

My specialties include:

  • Messaging evaluations and copy strategy roadmaps
  • Customer development
  • Website and landing page copy optimization
  • Funnel copywriting (Home or landing page through sign-up/checkout)

A few more things you might like to know…

  • When you hire me, you’re not just getting a copywriter but a data-driven marketing strategist who specializes in subscription model businesses (including SaaS, membership sites, e-commerce)
  • Qualitative research and persona development are my jam. I incorporate conversion rate optimization, lean customer development, and Jobs To Be Done principles into one power-packed approach to messaging that’s all my own.
  • If I don’t think I’m a good fit or believe I can deliver on what your business needs, I’ll tell you straight up. No wasting your time or mine.
  • Along with certifications from CopyHackers and Copyblogger, I have gone through Peep Laja’s 3-month Conversion Coaching Program and worked with him on multiple projects.

Words from happy clients

Jen is unlike any other copywriter I’ve worked with. Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want copy that sells, get Jen to write it.

Peep Laja

Founder, ConverxionXL

Our site needed to tell our story, but we didn’t know how best to go about that. So after searching for weeks trying to find a copywriter who could hook me, I came across Jen and her book.

I literally couldn’t put her book down until I finished it. It was so concise and to the point that I enjoyed it better than Sugarman’s book.  I knew instantly she had to write my copy.

If you need someone to help get into the mindset of your customer so you can show them exactly why they need your product, then Jen’s your perfect match.

Brian Stull

VP, Calcworkshop

Interested in working together?

Let’s start a conversation.

  1. Go to my site here:
  2. Scroll down and hit the Start button to answer a few simple questions
  3. You’ll hear back from me within 24 hours. Promise.

And if you’re interested in checking out my book, Finding The Right Message, you’ll find it available on Amazon.


A/B Testing, UX Copy, Web / Landing Page

Audience: B2B, B2C


Expert Level

Copy Hackers Certified

Copyblogger Certified




Make Mention Media


Minneapolis, MN, United States